Joanna Miguel, our good friend and savvy artist, is well on her way to a jewelry empire. Miguel’s journey from investment banking to jewelry design is inspirational, and her Beirut atelier offer a groundbreaking approach to a high-end industry.

In an effort to strengthen her online presence, she brought us in to provide digital strategy and a website design.

We focused on brand-building, reorganizing the site’s structure and implementing web best-practices, while being sure to maintain the site’s white aesthetic. The result is a solid platform that’s findable, usable, and accommodates for future growth.