It’s confirmed by now Facebook’s all-new timeline has been the default layout for all pages. At first the new layout seems very complex and annoyingly intricate, like most of you thought.
But, after seeing a couple of fan pages, and profiles that switched to timeline, I was able to notice that the new layout is very appealing. It has just taken your social experience a step forward.
As it’s benefits for businesses, or a brands are also prevalent in the new layout. Setting clear objectives, with the proper metrics, and followed by good management of the page, the new timeline would aid companies, or brands to prosper. Suppose a company’s main objective of setting up a Facebook fan page is to increase awareness, the proper metrics is to continuously put ads, change cover page, and add events on its timeline. Whereas, if a company’s objective is customer service, engage in live chats, newsletter subscription, are the best methods to increase customer satisfaction. But you have to make it FUN, because the primary goal of facebook is to entertain.
Some tips to help you use some new features of the facebook timeline layout to pimp your facebook page First of all, you could fill the wide-open space of the cover page with an image that best portrays you. It’s the first thing people will see when they visit your timeline. But the profile image must be kept simple, and preferably the logo of the company or brand, to always be recognizable on facebook.
Along with making a distinctive cover page, you could also customize your tabs by making them integrate with the cover page, Place apps that call-to-action, such as an offer, subscription, or even a friendly competition.
Second of all, you could tell your story in the right sequence with photos, posts, and life events on your timeline. Adding milestones, will give you the opportunity to tell your story or your brand’s life span. Nevertheless; adding the negative events about your brand will help you humanize your brand or business.
Another interesting feature in the new Facebook timeline is that you can star your favorite moments to make it take up the entire width of the timeline, or remove the ones you want to hide. Third of all, now with the new Facebook timeline layout comes along a new class of social apps that let you express who you are through all the things you do. Increasing interaction, and
exposure. Moreover; Pinned posts is also a new feature, it’s a great way to drive traffic to a custom tab, or specific promotion.
You are now able to “pimp your ride” or in other words “pimp your Facebook page” with better content planning, and development will get you noticed.