Lenses For Outstanding Comfort
AIR OPTIX® AQUA breathable contact lenses are made from state-of-the-art material that allows up to 5 times more oxygen through the lens than traditional soft contact lenses - for healthy-looking and healthy-feeling eyes. These lenses were designed to be used all day and every day.
The effectiveness of the product was enough to opt for a call to action; the campaign would include a free trial enabling potential customers to test the product before buying it. AIR OPTIX® AQUA contact lenses are available in an 8.6mm base curve, in spherical powers ranging from -0.25D to -8.00D, 0.25D steps; -8.50D to -10.00D, 0.50D steps, and -0.25D to -6.00D, 0.25D steps.
Free trial remains most comprehensive form of evaluation for any product or offering.
Buy 2 Get 1 Free
In order to make the campaign even more enticing, a special offer was added taking into consideration the usefulness of the product which was offered for free. The latter was a complementary product to the one on which the campaign was focused increasing thus the probability of success of the conducted project.
The package offered good value and the technique used proved to be useful especially that the product is not considered a perishable one.