A Calm And Funky Environment
The Buttermint is a kitchen cafe in Hamra located in one of Beirut's most active districts. They provide a space which is calm yet funky, all red and black and cool artwork. Their menu contains such oddball delights as chicken mango chutney wrap and snickers cappuccino, with excellent breakfasts, and is a firm neighborhood favourite.
Enjoying A Unique Experience
The owner was looking for an identity reflecting a uniquely tailored coffee lounge where customers can relax and enjoy their coffee, lunch, or dinner. The same concept could be spotted in the decor which was individually designed for comfort, style and ambiance, and presented the location as an ideal place to meet with friends, read the day's newspapers or simply kick back and relax.
Following immersive discovery work that called for branding exercises, and intensive business and market research, we synthesized the appropriate visual identity.
Reflecting The Brand Positioning
With the name nailed down, we immersed in the visual development process. For the logo, we customized a modern typeface and merged relaxing colors. Expressive brand illustrations featuring coffee derivatives were used on the social media channel and in print and digital touchpoints. The result: a look and feel that fully reflects the brand positioning — comfort, style and ambiance.