Meet The Russian Beer
Baltika Breweries was founded in 1990 in Saint Petersburg, Russia. Modern equipment and advanced technology made it possible to deliver high-quality products, and Baltika became the leader on the Russian beer market in 1996. Baltika Breweries is the leading exporter of Russian beer: it commands more than 70% of all beer exports from Russia, and has been named “Best Russian Exporter” numerous times by the Russian government.
A World Brand
The brand research company Millward Brown Optimor (MBO) included Baltika in their list of major world brands, as compiled for the Financial Times.
We had to marry a creative concept with detailed assets. To accomplish this, we distilled the concept to its essence, and then determined how best to express the concept and impress the audience within time limitations. We worked tirelessly with the compression of the graphics, looking for the sweet spot between file size and crispness – and crossed the finish line just in the nick of time.
We worked on setting up the launch party which enabled Baltika Breweries to unveil a range of flavours of its new natural non-alcoholic malt beverage: Baltika 0 Grain, Baltika 0 Apple, Baltika 0 Lemon and Baltika 0 Ginger. The purpose was to present the beverage which is made directly using beer wort and without undergoing fermentation and results in a light beer-like, thirst-quenching drink with a full-bodied malty flavour that is alcohol free.