Advanced All Day Comfort
DAILIES AquaComfort Plus features three moisturizing agents for superior comfort upon insertion and excellent comfort during the day. DAILIES AquaComfort Plus will require a new prescription for patients wearing Focus DAILIES. Triple Action Moisture: Hydroxypropyl Methylcellulose (HPMC) Polyethylene Glycol (PEG) Polyvinyl Alcohol (PVA). The product was to be presented as brand new lens every day, refreshing all day.
Convenient And Practical
AquaComfort Plus contact lenses have been designed for comfort and convenience. An ultra thin edge enhances comfort. Using a fresh pair of contact lenses each day means no cleaning and storage of lenses is required.
With the collaboration of the CibaVision marketing department we have managed to vehicle the notion of convenience and freshness notably by integrating the water element to our design. The approach proved a powerful catalyst for discourse as customers grasped the fact that they could feel confident using these lenses.
Two plus One
This marketing method was adopted as the client was looking to sell quickly. The success of this promotion lies in the fact that the price actually takes into account the fact that two items are being sold. Yet again this technique has proved to be one of the most effective forms of special offers for goods.