Color Contact Lenses
FreshLook ColorBlends® feature a unique, patented, technology that provides the most natural color change of any lens. The latter are available in Blue, Green, Grey, Brown, Honey, Turquoise, Amethyst, Pure Hazel, and True Sapphire. The company had introduced the FreshLook Color Studio enabling visitors to upload their profile picture and virtually try out various colored lenses helping them thus find the perfect match.
Offering A Wide Choice
The client offers four collections or color contact lenses among which the Freshlook Colorblends. The goal of the campaign was to communicate to consumers that they can change their eye color dramatically. The name Colorblends was chosen because of the unique three-in-one technology used by Ciba Vision - three colors blend into one and create a very natural look.
Hence the illustrations were focused on the look of the models showing their best side with the most suitable color for each one of them. This proved an effective marketing strategy
The idea behind the contest was to raise awareness about the fact that it isn’t only color that makes eyes stunning. Some people have eyes that sparkle with life and happiness. The implicit purpose was the marketing of products such as Freshlook Radiance lenses which can achieve a similar effect to that found in naturally beautiful looking eyes. The latter have Starburst patterns imprinted in them, making eyes appear sparkling and full of life.