MENA Gateway To Legal Services
Al Jad is a boutique consultancy firm assisting customers in a selection of law practice areas. Their ultimate goal is to find appropriate solutions and alternative options whereby they can eliminate and/or minimize any major or residual risks and guarantee and/or improve the success rates of their customer’s business. They simply enjoy doing all that – and this might be the reason why they are good at what they do.
Breaking The Rules
Our process kicked off with research. We knew we needed to completely understand the brand in order to devise an appropriate identity. Our main focus was on the company's interstitial.
In collaboration with the Al Jad internal team, we established a visual approach that categorically rejected uniformity and sameness. All the identity rules that required consistency of form, color, space, and typography were thrown out the window. A simplified content management system was implemented to update the complex array of product information.
The MENA Region
Our ongoing brand research called for experience in the Middle East and North Africa region, where we spent time with locals and listened to countless stories. We are proud of our collaboration with the Al Jad team. Together, we delivered an inspired, innovative, and disruptive brand that has earned numerous accolades in an area where tradition is meeting modernity.